I saw something a bit disturbing last week. I had to stop at a drugstore to pick something up, and while there I saw a kid about thirteen years up buy a Monster drink, about 24 ounces of caffeine fix. That in itself saddened me, to think that this kid has been seduced by marketers and peers to think that a caffeine fix is a positive thing in life. I was shocked, though, to see the price affixed to the can: $3.49. This kid was spending more on one drink than anyone making minimum wage earns in half an hour of work--and I feel taken when I have to pay $1.19 for a large soda at a gas station when I'm traveling. I couldn't help but think that this kid never had been taught of the value of money, and of the concept of exchanging the money for something of comparable value.I see this principal all over as I go through my day. I see rims on car wheels that cost upwards of $500, just for a little bit of decoration on a vehicle. I see people spend four or five dollars for a cup of coffee, hundreds of dollars for cell phones that they almost never use, thousands of dollars on huge television sets that they almost never watch. All around us are ads and commercials that keep us wanting to buy things that keep us dissatisfied with the way things are, and those ads and commercials are trying to convince us that if we just buy some more stuff--no matter what the cost--we'll be happier and more content.
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