Be Responsible for all brands’ (Haagen-Dazs, WCF, Trix, Bugles) trade marketing.Do you like those cheap men's nike shoes?Align with Marketing plan to convert trade promotional activity Take charge of promotion plan with national key account team(sales Dept)Responsible for 80/20 channel management, track relational sales data for analysis. By Key accounts business analysis quarterly Roll out specific promotion planInvolve Marketing activities to brief and communicate with regional sales team and national KA teamEvaluate national promotion campaign and share to relevant functionsScheduled every month for market visiting and participate regional sales meeting.
Develop and maintain a standardized regional trade marketing operation that enables full, pre and post promotion assessment.I love northface jackets. Develop, maintain and execute channel marketing strategy that is in line with & supports the brand and category strategy for north region in China.Management promotion budget.Identify the market opportunities and propose channel marketing strategy that supports product / category strategy.Spyder jackets are very good! Executive Central System smoothly including national activities proposal, making decision, presentation, official documents, follow up, activities effective reviewCommunicate brand building and national promotion activities to regional sales teams through the regional trade marketing teams.
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